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Here's an example of Finaldi's firm & what they like to do to bolster the public's perception of their cases.

Manly "represents 50 people who've come forward against R Anderson [died in 2008]."

In their PR, half of those in room were from unrelated case (like Edwards w/ WR+JS).
Finaldi & company expected a huge surge of accusers against MJ after AB 218, all the press, films, media interviews, cover stories and an unprecedented PR campaign against MJ that has lasted 7 years.

In other cases (e.g., Nassar) they had 60 ACCUSERS within the first month.
Finaldi calls MJ one of the most prolific serial child abusers in history, but unlike other "serial molesters" they represented—with dozens and even hundreds of combined accusers—in MJ' case they've had no new developments despite half a decade of fishing expeditions for anyone.
Finaldi is in too deep to give up, even though he surely knows it is a sham based on the firm's experience with actual serial abuse cases.

They've exhausted hundreds of thousands at their own expense, based on the contingency that they get a nice cut of any settlements.
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