Ratul Aich Profile picture
Nov 16 28 tweets 13 min read
@RAYSITI @BeReal_App I think this app is a good conversation starter every single day. It will also trigger group calling because eventually, people will like to discuss the life moments in the photos in detail with each other in their free time. The influencers may decide to
@RAYSITI @BeReal_App celebrate their mundane routine life like photographer Jamie Livingston.
@RAYSITI @BeReal_App In the long run, this app will draw down the FOMO and peer pressure among a group of friends, be more empathetic towards each other and this empathy will turn into a comfort zone that will inspire friends to collaborate over petty ideas.
@RAYSITI @BeReal_App Soon we may find people posting collage of photos in a friend group to compete with another friend group in the scale of weirdness. Who's friends are more weird and wacky? Every friend group has certain stereotypical personalities that replicate other friends' groups. There is a
@RAYSITI @BeReal_App foodie in every friend group. In a while, these personality stereotypes will be compared between friend groups to find out which foodie is weirder.
@RAYSITI @BeReal_App Needless to say, the app is a daily supply of memes. This joke will get famous, 'your foodie is not my foodie, we are not the same'.
@RAYSITI @BeReal_App In a while, mundane photos will be usual and everyone will be posting mundane photos publicly. Then comes the next wave of the trend which is to challenge a person to take a photo in a particular place and wait until the app shows the click notification.
@RAYSITI @BeReal_App Some fanatic influencers will be waiting all day on top of high-rise towers like the David Blaine Vertigo challenge or maybe underwater like David Blaine Drowned Alive challenge.
@RAYSITI @BeReal_App Some of the astonishing photos that can never be taken twice will sell as #NFT making a random photographer instantly rich.
@RAYSITI @BeReal_App Friend groups in a different locations may also plan to create a heart shape collage and many other shapes like the following. Image
@RAYSITI @BeReal_App Also, soon we may find youtube compilations of spooky photos taken at the moment.
@RAYSITI @BeReal_App Anyways, going forward this app will help society to live with each other's imperfections.
@RAYSITI Removing the tag of the BeReal App from the thread.

#BeReal #BeRealApp
@RAYSITI Next Topic.
Weaponising Personalization.
@RAYSITI Weaponizing Personalization.
1) Individual Psychology.
2) Socio-Economic.
3) Socio-Cultural.
4) Socio-Political.
@RAYSITI The most hegemonious thing about personalization is nobody can cross verify to question anything because everything has been personalized to your being.
@RAYSITI Sub-Culture are an important aspect of being social. Being social itself means that the subcultures in-n-around us will have a gradual impact on us.
@RAYSITI When we move from one City to another City, we gradually inherit the subcultures of our locality, city, state and country.
@RAYSITI The subcultures that are influencing us in our physical world are school, college, office, clubs, housing society, market etc.
@RAYSITI Online content has introduced us to global cultures and subcultures digitally. Introduction to global subcultures is a great way to learn about the people living in different corners of the world.
@RAYSITI However, we have gone beyond just learning about subcultures to inheriting global subcultures, sitting right in our homes, as everyone is spending a lot of time on social media which is giving the power to State-owned sociology & anthropology establishments to strategically
@RAYSITI influence the people living in another country through curated content media houses, influencers, and individual content creators to spread the planned subcultures by the mean of social media feeds personalized for each person distinctly.

#ContentStrategy #Sociology
@RAYSITI So in short, a global war on influencing people by pulling them into a carefully planned combination of subculture soft power using social media is going on between countries, and this war is precisely targeted by personalization to every user on social media.
@RAYSITI I'm listing one of the socio-economic progressive outcomes of this subculture war by personalization.
@RAYSITI The other aspect besides the socioeconomic outcome of the subculture war is religious and socio-political.
@RAYSITI So to optimize social media personalization for a person living in a locality, city, district, state, country, or continent, we need to commission a massive study on subcultures. What is appropriate content and what isn't needs to come from within a person but the Government in
@RAYSITI the best interest of every citizen needs the capability to identify through a birds-eye view and routinely segregate people into newer subcultures.

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More from @rat9

Nov 16
I was watching the Personalization versus Customization video on the Nielsen Norman Group YouTube channel (). Looking from the lens of social psychology, I think a video on Personalization versus Comparison (Comparative Personalization) would sketch
the future roadmap of digital communication design. This is because I've been thinking about the many ways personalization can be taken advantage of socio-politically at a global level while watching the video 'How short-form video is rotting your brain?'
Read 7 tweets
Oct 23
I'm totally perplexed after watching the movie #Kantara. The expressions of Būta Kōla are subtle yet extremely gravitated. The ending scene where father & son meets in the jungle & they communicate through eyebrows instantly draws a parity with Kathakali. The unmatchable energy Image
in 'hunkar' grunt completely consumes the atmosphere. Bhoota Kola characteristics wouldn't have diffused into the heart & mind of audience in absence of repeated premonitions & hallucinations of the protagonist Shiva. On a lighter note I think some people in the theater
engrossed in the movie forget to breath. 🤣
Read 5 tweets
Oct 6
@JioCare @reliancejio यह यूजर पैन पॉइंट्स मै जिओ यूजर इक्स्पीरीअन्स टीम के लिए खास तौर पर लिख राहा हूँ। मै चाहता हूँ की जिओ यूजर इक्स्पीरीअन्स के सीनियर मेम्बर और हेड मेरे इस टवीट को पढ़े। जिओ फाइबर के द्वारा जिओ टीवी प्लस उपयोग करने मे मूड खट्टा हो जाता है। पहले हम
टीवी चलाते थे और रीमोट मे चैनल नंबर दबाकर चैनल तक झट से पोहोच जाते थे। चैनल का नाम याद रखने की कोई खास जरूरत नहीं होती थी। एक चैनल मे पोहोचने के बाद, अप और डाउन एरो दबाकर ऊपर नीचे के चैनल ब्राउज़ कर लेते थे। अब चैनल का नाम याद करके रखना पड़ता है। बिस्तर पर लेटे लेटे अगर टीवी ऑन
करके चैनल लगाने का मन करता है तो पहले लाइट ऑन करना परता है जिओ टीवी प्लस बटन को रीमोट मे ढूंढने के लिए, फिर गले को साफ करके, चैनल को याद करके, रीमोट को मुह के सामने लाकर, चैनल का नाम जोर से बोलना परता है ताकि फैन की आवाज़ मे कही हमारी आवाज़ दब ना जाए। मतलब जो काम पहले केवल
Read 21 tweets
Sep 25
Why does the Government of India, Twitter or broadband service providers censor searchable adult content on Twitter like searching hashtag “Allie Haze”? @Twitter #adultcontent #porn #censorship #internet #sex #broadband @JioCare #jiofiber @internetfreedom Image
@Twitter @JioCare @internetfreedom Why does the Government of India, Twitter, or broadband service providers censor searchable adult content on Twitter like searching hashtag “Allie Haze”? Is it by court order? @PMOIndia @JioCare @internetfreedom @TwitterSupport @barandbench
@Twitter @JioCare @internetfreedom @PMOIndia @TwitterSupport @barandbench Did I miss something related to the twitter adult content censorship circular from the Government of India or the Court? @IndianExpress indianexpress.com/article/techno…
Read 23 tweets
Apr 1, 2021
I am in the midst of two world. Education in Visual Communication, Animation, Fine Arts and worked in Information Technology space as User Experience Principal Consultant. The society's temperament toward these two domains
are very different. Although, someone's need is someone else job. The advancement in Information Technology / Visual Technology (camera, media software, comm channels, technical frameworks / processes) will bear fruit only when the people in Visual Communication field will grow &
utilize these technologies alongside. The social outlook and support toward a person taking up Technology as a profession is overwhelming as compared to someone taking up different streams in Visual Communication as a profession in India. m.economictimes.com/tech/trendspot…
Read 10 tweets
Jan 9, 2021
How could learning the basics of philosophy help user experience designers to understand the socio-economic world?
Philosophy, Regulation in Society, Jurisprudence in Law, getting the


#ux #strategy #philosophy #jurisprudence #socioeconomic #design
approval for a new product or service in the market and Ethical Business practices share direct correlation. The hypothetical statements are stated by Philosophers and Sociologist at the Ecosystem level. Then they are further broken down to
objective levels for analysis.

Yesterday, I put on my thinking hat to look for articles and videos that could clarify the correlation. I found few of them.
Read 12 tweets

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