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Time to wake up! Whether you’re sipping coffee or on your way to work, why not take the occasion to learn something new about… #eSports! 
Let's start with a short definition...
Like "traditional" sports, #eSports is not just one new discipline, but defines a multitude of disciplines...
... Except they're no longer called "football", "tennis" or "rugby", but "League Of Legends", "Counter-Strike" or "FIFA"...
... each with their own rules, teams and competitions.
Like football or tennis, some of these new disciplines are extremely popular. Take @LeagueOfLegends for instance. Impressive, right?
@LeagueOfLegends If we take a closer look at the size of the audience, more specifically in France where we're based: 8M are #eSports enthusiasts, 2.8M fans!
@LeagueOfLegends And who are these fans? 15-34 males for a vast majority.
@LeagueOfLegends Awareness and interest among the 15-34 audience speak for themselves: 2/3 have heard about #eSports, almost 1/2 is interested.
@LeagueOfLegends Most importantly, fans are super-engaged with the teams they support and competitions they follow!
@LeagueOfLegends Take this tweet from the 1st 🇫🇷 #eSports team, @Team_Vitality:
10K retweets in 2 days! Just for 1 virtual jersey!!
10K retweets in 2 days! Just for 1 virtual jersey!!
@LeagueOfLegends @Team_Vitality Speaking of professional #eSports teams in France, here are the 5 usual suspects
@LeagueOfLegends @Team_Vitality Left to right: Millenium, PSG eSports (both (co-)owned by Webedia), Team Vitality, Team LDLC (owned by the e-commerce cie) & GamersOrigin
@LeagueOfLegends @Team_Vitality Other pro structures should appear soon with the launch of a national League of Legends championship next year :
@LeagueOfLegends @Team_Vitality With rapidly growing audiences, first attempts of TV broadcasts by @beinsports_FR or @canalplus with the @CanalEsportClub...
@LeagueOfLegends @Team_Vitality @beinsports_FR @canalplus @CanalEsportClub ... or the arrival of large "non-endemic" brands, such as @adidas or @Volvic_fr with @Team_Vitality...
@LeagueOfLegends @Team_Vitality @beinsports_FR @canalplus @CanalEsportClub @adidas @Volvic_fr ... or BMW with the European @LeagueOfLegends championships at the @AccorH_Arena...
@LeagueOfLegends @Team_Vitality @beinsports_FR @canalplus @CanalEsportClub @adidas @Volvic_fr @AccorH_Arena ... the coming months should see #eSports develop quickly, both in terms of audiences and investments! #StayTuned
@LeagueOfLegends @Team_Vitality @beinsports_FR @canalplus @CanalEsportClub @adidas @Volvic_fr @AccorH_Arena We hope you enjoyed this little training attempt and learned something new with us today!
@LeagueOfLegends @Team_Vitality @beinsports_FR @canalplus @CanalEsportClub @adidas @Volvic_fr @AccorH_Arena For more information on the #eSports landscape and potential opportunities, simply follow @GoodGameMgmt and send us a DM! Speak soon! #GG
