I thought I’d share some thoughts on the value of @Twitter threads. 1/
Good, you’ve made it this far. Get comfortable, because this is must-read stuff and it requires thinking outside any controversy over character limits 2/
Ok. So, the third tweet in any thread is the one where you really have to hook people with something that’s going to keep them reading, something like 3/
a revelation or a trenchant point that builds on the second tweet in the thread but leads them to the fourth and says “keep clicking because 4/
there’s at least one more tweet coming, and probably more.” Here’s where you really have to deliver something 5/
OK, hang on, because I have to go answer the door. This thread will continue in the next tweet 6/
[background noise] 7/
I’m back.
It was @amazonprimenow delivering my new phone, so I’m going to switch apps in a minute 8/
It was @amazonprimenow delivering my new phone, so I’m going to switch apps in a minute 8/
[YOUR AD COULD BE SEEN HERE] 9/
This is almost the last tweet in this thread. I'm not sure what number it is 10/
This is almost the last tweet in this thread. I'm not sure what number it is 10/
As you were. Please share if you find useful 11/10
