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It’s #thread time again and this week we’re going meta. Welcome to this thread about the rise of Twitter threads.
You either love or you hate Twitter threads.
We love them.
We love them.
And we’re not alone. Here’s how threads have risen in popularity in recent months. 
Google agrees.
Since they’re a hot topic right now, we’re seeing plenty of commentary around their particular merits and downfalls.
Some call them a format of their time - here, “the compelling, incendiary literary form of the Trump era"
politico.com/magazine/story…
politico.com/magazine/story…
Others liken threads to poems: theverge.com/2017/8/3/16086…
While this guy calls people who get involved with threads “fartsniffers” deadspin.com/fuck-tweetstor…
We disagree with that guy.
In fact, threads make up some of the most significant moments on Twitter these days.
They can educate.
They can entertain and conspire.
They can downright horrify.
Some of our highest performing tweets this year have been the beginning of, or components of, Twitter threads.
They allow you to say so much more.
To illustrate.
To pace.
They can last an incendiary few minutes or a carefully curated few months.
And all this can happen without taking the reader away from the platform they began on. No delay, no loading, no pop-ups.
Of course, there are some downsides to that. Twitter threads aren’t ideal selling tools.
But they allow connections with your followers and new readers that single tweets cannot. It all depends on what you want from them.
They can display a whole thought stream or just tease.
And speaking of teasing…You can read our full thoughts on #threads here: brnw.ch/2xvUuO3
