1/ As blockchain technology and cryptoassets become more present in the news, conversations, and part of the zeitgeist, I keep revisiting the concept of “crossing the chasm” of technology adoption and I try to assess where we are. 
2/ On the one hand, Bitcoin and to a lesser extent, blockchains, have become household words. They’ve become socially and economically relevant. From the perspective of societal awareness, we’re at probably 50-65% awareness of this tech. Maybe just less, depending on who you ask.
3/ On the other hand, no one is using this technology (relative to the overall population.) If you count all enterprise deployments, traders, black market, & consumer use cases, we’re probably at 2% market penetration, give or take. Add some points for all people who own crypto.
4/ The reality is that, despite some insane market capitalizations, blockchains and cryptoassets are still in the innovation stage. If you separate bitcoin as a technology and treat it as a digital gold for investment, we’re a bit further along, but that’s it.
5/ This brings me back to when I first got into crypto in 2013 and people would say it was too late to buy bitcoin or get involved at $200. I believed them for a bit. But taking the plunge and getting involved with this technology in early 2014 was the best decision I ever made.
6/ It’s more important now, than ever, that people understand how early we still are. This industry needs to attract the brightest and most creative minds to make this tech tangible and something that can be adopted beyond a speculative investment.
7/ Blockchain technology and cryptoassets are now here to stay, but how, where, and when they truly get adopted is a question that has yet to be determined.
