Some of the excerpts of the @Channel4 undercover interview with Cambridge Analytica CEO Alexander Nix (just suspended): Mark Turnbull, Managing Director Political Global, and Dr Alex Tayler, the company’s chief data scientist:
2/ Nix on Trump campaign says: "We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy."
3/ Tayler: “Trump lost the popular vote by 3M votes but won the electoral college vote - that’s down to the data and the research. You did your rallies in the right locations, you moved more people out in those key swing states on election day. That’s how he won the election."
4/ Turnbull brags about creating the brand "Defeat Crooked Hillary"..."we made creative, hundreds of different kinds of creative, and we put it online.”
5/Turnbull brags about getting memes out there: “Charities or activist groups, and we use them – feed them the material and they do the work… We just put information into the bloodstream to the internet and then watch it grow, give it a little push every now and again..."
6/"...over time to watch it take shape… And so this stuff infiltrates the online community and expands but with no branding – so it’s unattributable, untrackable.”
7/ Nix says CA uses self-destructing email: “No-one knows we have it, and secondly we set our… emails with a self-destruct timer… So you send them and after they’ve been read, two hours later, they disappear. There’s no evidence, there’s no paper trail, there’s nothing.”
8/ Nix laughs at House Intelligence Committee. GOP members asked just 3 questions. “After 5 minutes – done.” He said: “They’re politicians, they’re not technical. They don’t understand how it works.”
9/ Of Democrats on House Intelligence Committee, Nix says Democrats asked 2 hours of questions and are motivated by “sour grapes”.
10/ Turnbull says CA and the Trump campaign created the “Defeat Crooked Hilary” brand of attack ads, that were funded by the Make America Number 1 super-PAC and watched more than 30 million times during the campaign.
11/ You should watch the piece for yourself -- check out @Channel4News and kudos to them.
