![](https://pbs.twimg.com/media/DYwfUjRWkAAG1o_.jpg)
He started as an anonymous source for her early stories...
Opennes
Conscientiousness
Extroversion
Agreeableness
Neuroticism
visionone.co.uk/ocean-personal…
As well as demographics like income, social economic status etc...
Land, sea, air, space, and information.
Information includes Media, propaganda, and also civic information - Think tanks etc.
The idea of CA was to occupy this 5th dimension of the battle space...
They discussed that you have to understand culture to change it...
Bannon very good at using exclusion and identity politics like this...
Chris then found out that his predecessor had been found dead in his hotel room...
Private Eye claim he celebrated in a Facebook post that ‘we won’ when Brexit happens. He says he is a eurosceptic, especially as he’s not European. Doesn’t feel part of it, or care too much...
Facebook is about curating who you are - what you like, what you watch, who you know, what you talk about.
That’s the data they need for a psychographic profile.
That’s the end, there is a long and loud round of applause, which makes Chris look a little emotional.
![](https://pbs.twimg.com/media/DYwzQsxX0AQ88Ys.jpg)
Look out for more on this from @carolecadwalla at the @guardian tomorrow, and watch the exposes from channel 4 News.
Thanks for reading - goodnight from the @frontlineclub - I’m off to the bar!
#CambridgeAnalyticaUncovered
I tried to keep up with my tweetnotes...