It's a cultural idea that shapes modern identity, work and life. Similar to Romanticism in the 19th century.
It explains phenomenons like Airbnb, Instagram, memes, Supreme and modern startup culture. Here's some useful articles:
It helps get your head around what it is and describes how we're now in an era of "after authenticity".
subpixel.space/entries/after-…
thenewinquiry.com/blog/mass-auth…
"Premium mediocre is food that Instagrams better than it tastes."
ribbonfarm.com/2017/08/17/the…
"More money is good, but more creative money is better."
mashable.com/2015/06/09/pos…
Where coffee shops, bars, startup offices, and co-live / work spaces share the same hallmarks everywhere you go.
theverge.com/2016/8/3/12325…
"the global aesthetic that these establishments bring to their towns contribute to a sense of connection with their peers in Copenhagen and San Francisco.”
economist.com/blogs/prospero…