Thread by @eisenschadel

Being a superpower isn’t just economical or military.
It’s a brand.
And a brand that should sell.
And history has shown that all great powers were brands that sold. And the humans of earth bought with their heaters and minds.
#superpower #world

Quite simply, now, #Russia and #China haven’t made themselves institute strong brands
The #Chinese are lately realising this. The #Russians no
They won’t
Not how they work and think
Being super BRAND power means humans of Earth wanting to be like the citizens of a superpower.

Being a super #BRAND power means your educational institutions, #lifestyle, #habitus, #culture, #language, #food, #traditions EVERYTHING is presented as the best on the planet.
And it usually is.
In the superpower game, 💩 sells some of the time. Not all.

#USA isn’t a #superpower. It’s a super BRAND power.
So was #England once. Somewhat still is.
So were the #Muslim empires of #Spain, #Turkey and #Iraq.
So were the #Romans and #Greeks

#USA is beyond that now. For the past few decades. It’s an #empire. And this is the age of the #AmericanEmpire.
It effects globally, by virtue of not only its #economy or #military or #diplomacy, but also as a #BRAND that is appealing in all aspects to humans of earth.

And the effects of the American empire from language to food to clothing to cultural habits will be felt for centuries.
Interestingly, unlike the #Greeks, #Romans #Muslim #Caliphates and the #British #Empire, there’s no #American #architecture 🤔why ?

But coming back to getting under the skin of the humans of the earth in terms of the superpower presenting itself as the finest collection of brands, this is simply what wins the diplomacy. The dependence on the brand by the people of the other side wins #diplomacy & #influence

So ask yourself the question in terms of clothes, food, education, health services, cars, planes, computers, phones, software, films, tv shows, hardware etc: which superpower has you covered the most comprehensively? #China? #Russia? #Japan? #UK? #Germany #France? Or #USA?

Which country’s institutions give degrees that can land you a top job anywhere on the planet?
Which country’s media and news outlets are promoting its qualities 24/7/365?
And, interestingly, all the above ARE actually really good! The products of genuine, old fashioned hard work!

Have the #Chinese, the #French and the #Japanese, essentially the only countries other than the #USA that can still make nearly everything within their own borders (Nearly) presented themselves as powerful brands?
Brand Greece, Rome, Muslim Spain & Ottoman and UK were brands

But of brands today, we only now see the #Chinese slowly and steadily coming up
Yet
No academic institution or car or computer or software or author or movie from it have become globally accepted brands. They’ve been able to get into #Hollywood very intelligently with +ve roles

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