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Rand Fishkin @randfish
, 4 tweets, 1 min read Read on Twitter
"Hey marketer, go figure out sources other than AdWords+FB Ads we can use to reach our audience."
1) Create a spreadsheet
2) Google "top blogs in X"/"most influential X blogs"/etc
3) Sort through pages of results, adding names+URLs to spreadsheet
... /1
4) Repeat 2+3 for podcasts, news publications, people, events, websites, forums, etc
5) Go to YouTube & repeat 2+3
6) Go to Facebook, Twitter, LinkedIn, Reddit, etc. & repeat 2+3
7) Research every line on your spreadsheet w/ estimated reach numbers, contact info, etc.
... /2
8) Use SimilarWeb, Jumpshot, Comscore, or (god forbid) Alexa to get relative traffic numbers for sites
9) Add DA/PA/@followerwonk Social Authority/other influence metrics
10) Filter spreadsheet by best guess criteria
11) Create outreach plan
My @sparktoro research suggests this is literally how we're doing it right now. Some tools help w/ parts (depending on your field, e.g. PR/media use Cision, link builders Buzzstream/Pitchbox, social folks a wide variety), but it's manual, slow, inaccurate. Am I missing something?
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