Thread by @DennisDemori

THREAD // A Lesson In Pricing

Two things to understand...

==> All pricing is RELATIVE
==> All pricing is based on PERCEPTION

i.e. Pricing is based on relative comparisons rather than any objective absolute

There's no universal "fair" or "realistic" or "good" price

Is $4 for a half liter of bottled water expensive?

Depends

What if the alternative was the same size bottle for $6?

What if it's Smart Water? Or Vitamin Water? Or Evian?

What if you're in the middle of the desert and you're dying of thirst?

It's the same idea with online courses...

Is $200 expensive? What about $2,000?

What about YPBB which is selling for $497 and closing tonight?

Since this is a lesson in pricing let me explain your thought process..

Because I know what you're thinking...

1. What's the cost of competing courses?

I'm not even sure what's a comparable course in this price range.

But that's something to think about: Is it better, equal, or worse that competitor courses?

And HOW is it better, equal or worse? How are you evaluating the course?

2. What's the cost of doing this yourself? In other words, what's the cost of gaining the knowledge in your course on your own?

Well... it's probably going to cost you 3 things:

1. More time
2. More energy
3. More money

Alternatively, it will SAVE you time, energy and money

3. What's the cost of hiring people to do everything for you?

You can hire people to build your funnels, write your copy, do your branding, etc

But... how will you know if they're any good if you don't have the basic, fundamental knowledge you need to succeed (hint: you won't)?

4. What's the cost of doing nothing?

This is a big one.

If you've never made any money online...

If you want to start an online business, but haven't...

What's the cost of NOT buying the course?

What's the cost of NOT taking action?

@Nappyb0yy knows exactly what I'm talking about:

OPPORTUNITY COST

And I've had the same experience

I make MORE money today with my online business than I ever did working a desk job

You could be making $200/hr a year from now or you can continue making $20, $30, or $50/hour

So if you're thinking of getting the course, I'd ask myself:

> How much longer do I want to stay in the SAME position?

> How much longer am I willing to TOLERATE staying at the same level?

> How much more time, money, effort and experience am I willing to LOSE?

The other thing I think is ESSENTIAL to think about is ROI = Return on Investment

What is the probability, after spending $497 on this course, that you'll:

- LOSE money?
- Make your money back?
- 2x, 5x, 10x or even 100x your investment?

Making $497 on the internet is NOT hard

If you think it's hard, you have some mindset issues you need to overcome (and the course will help u with that)

Either that, or you just don't have a good grasp of the online marketing game

I made more than 10 TIMES that on Friday alone

So if you're ready to get started, hit the link below

And you get a ONE YEAR money back guarantee (think of it as a free one year test drive)

P.S.The lesson in this thread applies to anything you sell online, from coaching to info or physical products

bit.ly/2tZR97v