Let me teach you something about building a reputation in the #socialmedia age. 
Make sure enough people know you in real life. People who can testify about what you stand for and who can attest to your true character and values.
This is because #socialmedia invents at least a couple of scandals every day. Someday, one might hit you. It is the people who really know you, who will vouch for you. Others will be quick to believe the negative story and use your life as entertainment.
So, build your offline reputation as assiduously as you build your #socialmedia one.
If anyone comes against you, state the facts, move on and let the people who know you speak on your behalf.
Also focus on your target audience. Instead of wasting energy addressing every issue online, speak with the people who truly matter one-one-one. When the gossip dies down, they are the ones you'll have to deal with everyday, not the #socialmedia mob.
