But another 24% of viewers are black or Hispanic: *viewers are 62% nonwhite*.
They’re the ones who might take this to $100M.
These early demos are a lesson.
That’s not just bad strategy, it’s bad math. Trust me, I’m Asian.
variety.com/2018/film/news…
And if Hollywood doesn’t make more Latinx-themed movies with Latinx leads soon, it should burn to the ground.