Product positioning is like walking on a tightrope.
You want to communicate something that customers understand but you don’t want to communicate something that customers find obvious (which is an indicator of the entire market with competitors having similar positioning)
You want to communicate something that customers understand but you don’t want to communicate something that customers find obvious (which is an indicator of the entire market with competitors having similar positioning)
Just realized that what I was talking about was something akin to "edge of chaos" en.wikipedia.org/wiki/Edge_of_c…
It's hypothesized that complex systems are neither too chaotic, nor too predictable.
It's hypothesized that complex systems are neither too chaotic, nor too predictable.
Too chaotic = not enough opportunities to exploit regularities, and you don't survive for long. This is like introducing a product that nobody understands.
Too predictible = you're exploited by other systems. This is like introducing a me-too product.
Too predictible = you're exploited by other systems. This is like introducing a me-too product.
It's similar with art.
Too unfamiliar = people reject it as art.
Too familiar = been done before, so meh.
Artists need to produce just the right kind of trade-off between familiarity and unfamiliarity.
Too unfamiliar = people reject it as art.
Too familiar = been done before, so meh.
Artists need to produce just the right kind of trade-off between familiarity and unfamiliarity.
