Jumping onto this webinar now. Not too late to join the awesome @jessicaroberts to learn how to get people moving in new ways. #walking #bicycleschangelives #transit #mobility #TDM
Subsidized transit card a great predictor of increased transit use. Use loss framing to get 11x more use, says @jessicaroberts : You're missing out if you don't take advantage of the money they're putting in your pocket. #transit
"Fresh Start Effect": We set an arbitrary day/time like New Year's Day to become a new person. Reaching out to someone who has just moved w/info to help them establish new transportation habits in this new setting is one effective technique.
Behavioral science resource for shifting transportation habits from @altaplanning + @TransitCenter: transitcenter.org/wp-content/upl….
Our brains have 2 systems, fast & slow (thanks Daniel Kahneman for this insight). If you make transpo decisions using fast/automatic thinking it may not be an optimal decision. 
I put Jessica Roberts in the description of the slide, forgot to tag her in the tweet. So that's @jessicaroberts presenting her great talk on using behavioral science to shift transportation behaviors.
Not a lot of research so far on using behavioral science to shift transportation behaviors. @jessicaroberts worked w/@B_I_Tweets for @TransLink. Learn more at altaplanning.com/wp-content/upl… #transit #TDM
Use behavioral science concepts to identify barriers to trying a different transportation method and to identify/test solutions. Example "ambiguity aversion" (I don't like not knowing what will happen), point out that driving time is unknown vs reliability of bike travel time.
"Make it a habit" market: People who've already used transit, would definitely consider using it more often. Help them reframe their mental accounting (do you want to spend $$ on car parking or something that's more fun/desirable?).
Invoking social norms can help people shift transpo habits. Numbers need to be on your side, says @jessicaroberts. Here's one for you: In WA state nearly 9 out of 10 people using transit walk or bike to/from the stop. (Source: Latest National Household Travel Survey)
Implementation intention: You're a GOTV caller & someone says they plan to vote. Your response shouldn't be "Great! Goodbye!". It's ."Great; now where do you plan to vote, how are you getting there, what time, is someone going w/you?" Get them to plan, more likely to execute.
Resources @jessicaroberts suggests: @edXOnline courses on behavioral science. A/B trial design tool @ideas42 abtresting.ideas42.org. Research: @B_I_Tweets; @WhatWorksCities; @MayorInnovation (working w/Tacoma WA); @UofT_BEAR; JTL at @MITdusp mobility.mit.edu
Came out of @jessicaroberts webinar on behavioral science musing on how to apply principles to ongoing professional development, staff training, capacity-building work inside agencies. How do we nudge toward better design/construction/etc of active transpo infrastructure?
Adding to my tweetstream on behavioral science/transportation mode shift: @teeniematlock on use of grammar/metaphor in political campaigns applicable for nuance in framing americanscientist.org/article/framin…. (Hey Mom & Dad, my linguistics/English degrees do have real-world utility.)
