NOTE: I DO NOT CONDONE OR SUPPORT BULLYING, TROLLING OR DEATH THREATS MADE TO ANY INDIVIDUALS IN THIS/SIMILAR SITUATIONS.
Any “influence” over our audience has a certain moral responsibility that comes with it.
While that is true, traditional advertising is FAR more heavily regulated industry than the influencer marketplace and there are certain rules to more common forms of marketing.
“Marketers must hold documentary evidence that a testimonial or endorsement used in a marketing communication is genuine, unless obviously fictitious, and hold contact details for person who, or organisation that, gives it.”
“Marketing communications must not mislead consumers by exaggerating the capability or performance of a product.”
For a long time now, influencer marketing has lingered in the grey area of these regulations, often without penalty.
This is referred to in industries like journalism as “separation of church and state”.
Good explainer vid below:
So this kind of staging looks like it’s part of your own lifestyle.
Namely is this kind of content failing our audience?
So for now, we are self regulated and what comes with that is the necessity to discuss how our content affects our audience.
If not, it will catch up with us in a huge way.
I look forward to their return to producing stellar content and a career that has gone from strength-to-strength!
Make our own rules or have them clamped down on us?
Shun bad behaviour or exacerbate it.
This is an industry in its infancy and we need to mature fast.