A friend just messaged me.
He had an awesome epiphany.
Content marketing is the best way to scale education and trust. But content marketing isn't as easy as it looks.
My friend said it perfectly.
He had an awesome epiphany.
Content marketing is the best way to scale education and trust. But content marketing isn't as easy as it looks.
My friend said it perfectly.
Reminds me of these quotes from @tylercowen.
"I see marketing as the seminal sector for our future economy."
Spot on.
🎯
"I see marketing as the seminal sector for our future economy."
Spot on.
🎯
I asked @BrentBeshore how the internet will shape marketing.
His answer was exceptional:
1. Teach, don't shout.
2. Let people educate themselves.
3. Create useful content to attract the right people, repel the wrong ones, and save everyone time.
His answer was exceptional:
1. Teach, don't shout.
2. Let people educate themselves.
3. Create useful content to attract the right people, repel the wrong ones, and save everyone time.
On the internet, the best brands:
1) Educate and entertain
2) Operate with transparency
3) Are people driven
4) Encourage fast feedback
5) Prize on-going communication with fans and customers
As @patrick_oshag says, we can all learn from "Chef's Table."
Brilliant insight.
1) Educate and entertain
2) Operate with transparency
3) Are people driven
4) Encourage fast feedback
5) Prize on-going communication with fans and customers
As @patrick_oshag says, we can all learn from "Chef's Table."
Brilliant insight.
The marketing funnel is an out-dated concept.
The fastest growing products are better represented as a system of loops, not funnels.
Loops are self-multiplying. Since they get stronger and stronger over time, loops compound.
Think in loops, not funnels.
reforge.com/blog/growth-lo…
The fastest growing products are better represented as a system of loops, not funnels.
Loops are self-multiplying. Since they get stronger and stronger over time, loops compound.
Think in loops, not funnels.
reforge.com/blog/growth-lo…
