***The simple way I destroy writer's block before every ad I write***
This is how the big boys do it (and who I stole it from)
This works EXTREMELY well for threads (you don't need to be a copywriter for this to help you)
Time to kill your shitty threads..
This is how the big boys do it (and who I stole it from)
This works EXTREMELY well for threads (you don't need to be a copywriter for this to help you)
Time to kill your shitty threads..
1. Realize that writer's block means you simply don't know enough about your topic
When I am experiencing the myth of "writer's block" I know I haven't learned enough about my product I'm writing for
Which means...
When I am experiencing the myth of "writer's block" I know I haven't learned enough about my product I'm writing for
Which means...
I don't know things like:
*My market's pains
*My market's wants/needs
*My market's beliefs
*My market's past experiences
*My market's mindset
Once I understand these, I have an EXACT blueprint to sell them the product
Do you understand?
Good...NEXT!
*My market's pains
*My market's wants/needs
*My market's beliefs
*My market's past experiences
*My market's mindset
Once I understand these, I have an EXACT blueprint to sell them the product
Do you understand?
Good...NEXT!
2. Don't read your material once and start writing the ad
There's one thing every (good) copywriter does before they begin
They make a list of features about their product
These are things like:
*50 page nutrition ebook
*6 week workout plan
*Private Facebook group
There's one thing every (good) copywriter does before they begin
They make a list of features about their product
These are things like:
*50 page nutrition ebook
*6 week workout plan
*Private Facebook group
Notice, these are not eye popping benefits (yet)
That's next...
But, the features are TYPICALLY what everyone tries to market
You'll see bullshit like that in the bullets of most pages
Prospect: "Oh, I get another ebook..." *yay*
Does this make sense?
Onward..
That's next...
But, the features are TYPICALLY what everyone tries to market
You'll see bullshit like that in the bullets of most pages
Prospect: "Oh, I get another ebook..." *yay*
Does this make sense?
Onward..
3. Turn features into benefits
I would take something like the "6 week workout plan" feature above
And turn it into a benefit of having an "exact plan to get the results you want, leaving no questions or confusion like most workout plans"
See how that works?
I would take something like the "6 week workout plan" feature above
And turn it into a benefit of having an "exact plan to get the results you want, leaving no questions or confusion like most workout plans"
See how that works?
This is where your ad or thread comes alive and you truly start creating words that sell
You then make every benefit (say you have 10 big ones) into a tweet or bullet point
If you're writing a thread, give brief details on each benefit after
Lastly...
You then make every benefit (say you have 10 big ones) into a tweet or bullet point
If you're writing a thread, give brief details on each benefit after
Lastly...
You've got the plan, now you must do the research
Most start with the writing, but I suggest you learn first then start implementing
Gary Halbert took weeks before he ever put pen to paper
He spent time letting the ideas expand in his brain
And don't forget...
Most start with the writing, but I suggest you learn first then start implementing
Gary Halbert took weeks before he ever put pen to paper
He spent time letting the ideas expand in his brain
And don't forget...
Save your followers from the curse of shitty thread writing...
Give this a RT right now and help a brother out
Give this a RT right now and help a brother out
