Gone are the days generating audience engagement on #SocialMedia was primarily a passive process. The always-online audiences of today want to be involved, interact and co-create. Here are 2019 social media trends to look out for via @buffer. #AfricaTweetChat 
1. Stories and rise of ephemeral content across social networks which will win out over highly-produced content
2. With more brands competing for people’s attention on social media, ordinary posts just aren’t going to cut it. Hence, brands will no longer afford to ignore social media ads.
3. Rise of social media TV and vertical videos. Instagram has already launched its TV. More videos are consumed lately than texts and photos.
4. The evolution from multichannel to omnichannel marketing. Digital experience will be thought as one from all the platforms. All the digital marketing components will need to work together; social media, email marketing, digital advertising, public relations, print ads and...
... catalog, Influencer and affiliate marketing, Content marketing and SEO.
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