Thread by @8MichaelKing

FACEBOOK SPLIT TESTING 101:

After spending $77k in FB ads the past 2 months, I've learned that you always need to be testing new variables

This will be a running Thread of my top tests so you can use them for your own campaigns

(fav this tweet so you can come back to it later)

1. The Offer

Buy 1 get 1 free has ALWAYS outperformed every variation of XX% off

Now, this could be since I sell a consumable product so customers would rather be stocked up for 2 months

If you're selling apparel try giving away a second item for free. Customers love free shit

Bonus: To bump up AOV, I create 4 variants.

Buy 1 Get 1 - $30 (26.4 profit)
Buy 2 Get 3 - $60 (51)
Buy 3 Get 5 - $60 (45.60 profit) *THIS IS THE ONE I WANT THEM TO BUY**
Buy 4 Get 7 - $120 (100.20)

Many buy option 3 because they think we made a mistake. If only they knew

2. Adding a 30-day satisfaction guarantee

At the bottom of my Facebook ad copy, I've tested adding "🛡️ Order with confidence because you're backed by our 30-day satisfaction guarantee"

It's not even close. Adding a guarantee significantly bumps up your conversion rates

I've only had two people ever send a product back to be refunded. Your refund policy should clearly state that they must send back the product and are responsible for return shipping.

Some scammers think they can keep the product & get their money back. Not gonna happen

3. Long Copy vs Short Copy

This could be a full thread on itself. But the answer is it depends. Long, direct response copy works better when I'm testing a brand new product

Once the pixel is seasoned, short copy (less spammy, similar to a real brand) converts better for me

To start, make a broad video and test 5 different angles in the copy. Once I have the winning angle, I have my video guy (@toastthemorning) remake the video with new text

Then I re-test long ads vs the winning short one. When I find a new winner I repeat the process.

4. The Call to Action

I've tested 3 CTAs

1. obnoxious, in-your-face
GET YOURS HERE: LINK
GET YOURS HERE: LINK

2. No link - "Click "Shop Now' to take advantage of this free offer"

3. Simple, clean link - "Get it here: LINK"

Number 3 seems to give me the lowest CPMS + CPP

5. Reviews on your site

This isn't even a question. You NEED reviews. I once had a guy who ordered $100+ call up my support line (use google voice to forward to your cell). He asked where his order was and added "I saw how many reviews you guys had and knew it wasn't a scam"

Little did he know my 200+ reviews were imported from Amazon. I use the app Ryviu for this. Amazon reviewers write NOVELS thinking people care.

Ali express reviewers write "Good seller. Product as described"

Which do you think will convince a potential customer to click buy?

If you found value with this thread, RT the first post so I know to make more of these in the future

Also, sign up for my email list so you can download my free guide "8 Steps to Testing and Scaling Winning, Profitable Products

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