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The issue of Canada's Super Bowl ads was one of the very weirdest parts of the NAFTA talks. As the LA Times reported, its resolution -- and, specifically, Goodell supposedly praising Trump over this -- seems to be responsible for Trump warming to the NFL: thestar.com/news/world/201…
It is not clear how much of a role, if any, Trump had in the negotiations on this issue, which he has sometimes suggested he personally resolved in "two seconds." A Canadian government source says they are not aware of Trump raising it with the Canadians.
Actually, the Trump change means Canadians *won’t* get American Super Bowl ads. The NFL wants to sell Canadian rights for a lot of money, so wants Canadians watching Canadian channels with Canadian ads rather than flipping to CBS for the fancy ads.
Since the new NAFTA hasn't come into effect, Canadians can still get the fancy U.S. ads this year on CBS. TSN, CTV and CTV2 will be showing regular ole ads. This is my last tweet about Super Bowl ads.
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