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🏈🤑📺 DEEP DIVE: The business of sports — On the eve of the Super Bowl, we take a look at the rapidly changing ways we engage with live sports, and what that means for how the sports industry does business. axios.com/tag/deep-dive-… 
Fewer sports fans are attending games and cord-cutting means less TV viewership at home. Sports leagues are compensating by turning to the lucrative businesses of esports and gambling. axios.com/business-of-sp…
The NFL’s decision whether to exit its current deal with DirecTV could open the floodgates for new and bigger bids for rights to football games. This could mean a bigger role in sports broadcasting for the massive tech platforms. axios.com/sports-rights-…
The legalization of sports betting is putting pressure on nearly every company that touches sports to capitalize. axios.com/sports-betting…
But more Americans see the spread of legalized gambling as hurting, rather than helping, the integrity of professional sports, according to an Axios/SurveyMonkey poll. axios.com/by-the-numbers…
Video games were once seen as a brain-rotting distraction from good, old-fashioned sports. Now, they’re the bedrock of a burgeoning industry that is rapidly maturing. axios.com/esports-social…
Sports are one of the few types of content that are still watched live, but there’s a heated competition to win the second screen. axios.com/netflix-sports…
As athletes become more powerful, they're changing the way sports are marketed — and even how they're consumed. axios.com/athletes-brand…
Despite rising cultural prominence, the dollars just aren't there for female athletes. axios.com/women-athletes…
China's tech giants have invested aggressively to expand esports in ways that U.S. tech platforms, like Amazon's Twitch and Google's YouTube, have not. axios.com/china-esports-…
It was a bit of a head-scratcher when Amazon bought Twitch for $1 billion in cash. But the tech giant has once again been made to look like a genius, with 15 million daily users watching 2.2 million broadcasters on the platform. axios.com/amazon-twitch-…
The average rate for a 30-second Super Bowl ad has increased by nearly 100% over the past decade. axios.com/super-bowl-adv…
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