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In great businesses income from dividends increases year after year, in ITC dividend for 2018 was ₹5.15, suppose if u bought ITC stock in 2007 it's 9.3% on your original investment & if it grows @ 10% for next 12-13 years u will receive div "29-30%" on your original investment.
in your 25th year. We shouldn't forget Capital appreciation (CAGR) is around 14% for last 12 years.

Construct the PF of 15-20 great businesses (buy at reasonable prices) & hold for long-run.

Note: Stock isn't for recommendation.
Disc: Invested.
WB received $1.56/- dividend per share from Coke, it's a 62% on his original price (he bought @ $ 2.5/- per share in 1988-89)

But when Mr. Market ready to buy from you at extremely crazy price, it's advisable to sell & again buy it during pessimistic market.
#Sensibleinvesting
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