Thread by @AlexisKSanders

#engagepdx @ellieeille /1

- none of us operate in a vacuum 🧹
- outside factors are important for our success 🎐
- what channels are competitors using? how are they engaging on the www.? 🌎
- learn best practices from competitors (topics, media types, outlets) to get trends 📈

#engagepdx @ellieeille /2

- use research to find the white space (what are competitors not doing?), to stand out 👾
- tag and categorize each piece of intel 🕵️‍♀️
- for product manager - check sources that may not have the marketer's veneer, (e.g., testimonies + more on tweet) 🎁

#engagepdx @ellieeille /3

⭐️⭐️⭐️
sources for (honest) product reviews:
- trustradius,
- trust pilot,
- app exchange,
- uservoice,
- zendesk,
- uptime,
- zapier,
- capterra,
- crowd,
- reddit,
- quora,
- google/android app stores,
etc.

#engagepdx @ellieeille /4

- consider: create campaigns around weaknesses (varying degree) 🍕
- craft differentiated messaging 💎
- deconstruct tactic 🚧
- try takeover campaign 🏔️
- short cut best practices 🍰

#engagepdx @ellieeille /5

anticipate future changes via: 🔮
- job postings,
- employee reviews (e.g., glassdoor),
- partners,
- messaging changes,
etc.

capture, analyze, act! 💃