,
3 tweets,
1 min read
Read on Twitter
When you have customers who want to be involved influencing product direction, treating these fans as insiders pays big dividends. They can help you understand how to make your services better and will evangelize them to others. Microsoft Office does this (Twitter @OfficeInsider)
A few tweets recently have mentioned customer heterogeneity, which can lead to situations like this thetaequity.com/lyft-ipo “Variability in customers’ CLVs is high. The company may be losing money on up to 80% of its customers, but more than makes up for it on a highly loyal 20%”
If you have customers who are fans of your products tapping into their experiences and expertise is a gold mine. Rewarding then for being fans of your products is a best practice. Not all customers are equal in their willingness to help make improvements. Be a fan of your fans.
