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Jared Spool
@jmspool
, 3 tweets, 1 min read Read on Twitter
“The product’s design was excellent, but the product was buggy, so I couldn’t recommend it.”

This is used as an excuse for why design-led orgs don’t work.

Yet, that’s the heart of issue. A truly design-led org would focus on the user’s experience. Bugs are part of that.
Reducing design to only the visuals and front-end interactions is an oversimplified view.

Leaders at true design-led orgs think about the holistic experience. Reliability, latency, and other architectural trouble spots are part of the experience, therefore part of the design.
Everyone working on these issues are designers, because everyone is a designer.

Design can provide orgs a competitive advantage. This can’t happen in orgs who see design as a support role.

Being design led is inevitable for successful orgs.

Don’t let anyone tell you otherwise.
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More from @jmspool see all

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Jared Spool
@jmspool
UX Leaders! It’s a new month!

Hiring a UX designer, researcher, or content professional?

Reply with a link to the job description and the position’s description.

I’ll retweet it to my 91K followers. Maybe your future teammate will see it here!

(Reposts are encouraged.)
You get extra bonus points if you’re hiring folks who are early in their career.

Also, teams open to remote team members get better response.

And if you’re open to sponsoring work visas, that opens up the pool even wider.
I did this last month too. Here’s the jobs that were posted then:
Read 3 tweets
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Jared Spool
@jmspool
Welcome, @HarvardBiz.

We’ve been waiting for you to get here. It’s nice to see you.
Next stop:
Teaching you to ask better research questions.

Poor: What criteria do you use to choose a convenience store to shop at?

Good: Tell me about the last time you shopped at a convenience store.

Best: [at the store] What brought you here today?
It seems we still have a long way to go to teach business people how to listen to their customers.

We’ll get there.

#BabySteps
Read 3 tweets
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Jared Spool
@jmspool
This is big.

That pesky 9th District Court just ruled in Robles v Domino’s that the ADA applies to web sites.

Courts can now order companies to make their sites WCAG 2.0 compliant.

lflegal.com/2019/01/domino…
With courts now seeing that web site accessibility applies to ADA penalties, we’ll see some big changes in behavior.

The first will likely come when insurance companies raise rates for any company that doesn’t meet WCAG compliance. (That’s to avoid paying large settlements.)
This will create a bigger market for compliance certification firms. Insurance companies will demand certification sign-off to give preferred premiums.

This will likely push companies to require WCAG understanding from the designers they hire.

It’s possible there will be tests.
Read 5 tweets

Related threads

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Simon Wardley #EEA
@swardley
Excellent talk by @tehviking on hacking the tech treadmill with pioneers, settlers and town planners (PST) - ... but word of caution, the hype cycle does not show evolution but hype and this can be dangerous to mix with model such as PST ...
... to explain why, let us take a map of ERP. We can even use this map to anticipate what next for ERP. There is consistency of movement ... take the bold ERP, 2002 ... you know what happens next, more industrialised forms ...
... because of this consistency of movement, we can determine patterns and structures to cope with constant change. Hence the Pioneer, Settler, Town Planner model ...
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Cheryl Platz
@muppetaphrodite
It's time for my 2018 #design recap! Less writing, more @ideaplatz speaking and podcasts, and a job transition to boot. I expanded my public talks to include not just VUI but conversational UI, artificial intelligence, and improv for creativity. Here's my year... 1/
My first 2018 post was aimed at #VUI #design job seekers. Rather than reply to a series of 1:1 inquiries, I look for patterns to inspire published pieces. A VERY common question: "Any tips for my Amazon/Google/etc voice design interview?" #voiceFirst medium.com/@muppetaphrodi… 2/
In February 2018, I had the honor (+challenge!) of following @MrAlanCooper on the #Ixd18 mainstage. In my early days on the #EchoLook, I daydreamed about speaking to @ixdconf attendees about that product #design process. A literal #ux dream come true. 3/ vimeo.com/254533851
Read 26 tweets
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John Cutler
@johncutlefish
Here’s a little thread about “feature factories” and what I’ve learned since writing about FFs a couple years ago.

At the end of the day it is about a *genuine sense of impact*. Problem solvers need that. It’s in our blood... (1/9) #design #ux #prodmgmt #agile
When you start out, getting something/anything into prod feels like a win. And it is! But with time that novelty begins to fade. You realize that anything in prod that doesn’t add some high multiple of value is just dead-weight (psychically, and operationally) (2/9)
You also become more tuned into success theater, which is like kryptonite to puzzle solvers. It feels dirty and wrong. It feels insincere (3/9)
Read 9 tweets
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Jeff Gothelf
@jboogie
There were some clear themes coming out of the presentations at #productized in Lisbon yesterday about #prodmgmt and #design and #culture. Here is a brief summary of what I heard:
1/ Very little mention of #agile as a problem or a choice. It was just assumed by all speakers that this is the way everyone works.
2/ Solving problems, not implementing solutions.
Read 12 tweets
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Jensen Harris
@jensenharris
Product design best practices dictate that you should ask what customers need and build that.

But a product that you don’t deeply want to use yourself won’t have a soul. Most of the world’s great products were born of personal passion.

Build for yourself first. 4 reasons why:
1) When you are designing for you, the customer is not abstract.

So many bad products have been designed based on generic business plans or analyses of “unmet customer needs.” Yes, there are ways to get great customer signal but that is always one layer abstracted from yourself.
Facebook started because… well, you've seen The Social Network. The Uber guys wanted to tool around in fancy black cars. @stewart + the Slack team started building a game and instead realized what they cared about was the chat software they were building for themselves to use.
Read 19 tweets
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¡Larner, carajo!
@LarnerC
A tiny thread, celebrating how great #design solves problems.
#Nudge
The great thing about a design #Nudge for anyone trying to think more creatively is that you can see the problem/solution plain as day...
From people wasting water,
#Nudge
Read 25 tweets

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