, 3 tweets, 1 min read Read on Twitter
Facebook's News Feed algorithm seems to be surfacing more fake news than ever. bit.ly/2HBC8Aa
A friend—apologies for stealing his theory—once claimed to me the problem with News Feed is that Facebook "engagement" is more or less a proxy for eliciting an emotional response. And you probably want an emotional response when sharing personal updates with family/friends…
But what happens when you reward *news* content—especially hard news or political news—that elicits an emotional response? You wind up with the complete shitshow that News Feed has become.
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