,
8 tweets,
3 min read
Read on Twitter
This is my feature story on how Apple News could screw up journalism's revenue like Facebook did to its traffic. Here's why to be worried: 1/ techcrunch.com/2019/03/26/no-…
Apple News destroys the need to pay individual news outlets. Why pay WSJ $30 when Apple gives you most of it for $10 & pays WSJ a tiny fraction. This "good enough" strategy is how Instagram Stories destroyed Snapchat's growth. 2/ 
Apple News+ severs the reader/publisher relationship. Publishers
-Don't get email addresses, CC numbers, bio data
-Can't freely promote conference tix, newsletters, merch, other posts
-Have no easily accessible homepage that becomes a habit. 3/
-Don't get email addresses, CC numbers, bio data
-Can't freely promote conference tix, newsletters, merch, other posts
-Have no easily accessible homepage that becomes a habit. 3/
Apple News+ puts publishers at the mercy of a new algorithm that can change at any time. Pubs have no control over visibility that determines their payouts. Apple even recommends competitors on their articles (seen here) 4/
Apple News wasn't even built for news! It acquired magazine app Texture and crammed in newspapers, which are demoted to the bottom like WSJ here. Good luck getting eyeballs. 5/
'Why should I pay for X if I already subscribe to Apple News+?" should haunt every journalist's nightmares. Each deal struck with the devil makes him stronger. 6/
Publishers learned too late that Facebook didn't care about cancelling their traffic. They must resist Apple News+ before it cancels their revenue. Here's my full report on why: techcrunch.com/2019/03/26/no-… 7/
If you care about journalists, sign up for their unfiltered, algorithm-free newsletters, not Apple News+. Oh hey, look who's starting one? *nudge nudge* 8/8 getrevue.co/profile/joshco…
