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Dear Brands, this is how you work with Amazon:
Companies under-estimate the importance of owning their data.
Giving up owned data for quick sales on Amazon kills the long-term potential of a venture-backed, brand-driven commerce company.
Companies under-estimate the importance of owning their data.
Giving up owned data for quick sales on Amazon kills the long-term potential of a venture-backed, brand-driven commerce company.
Using Amazon isn't a binary decision.
Selling on Amazon brings three main advantages:
1. Instant sales
2. Easy distribution
3. Low investment costs
If your product is good, you can win with the gamification of rankings, feedback, and reviews.
Selling on Amazon brings three main advantages:
1. Instant sales
2. Easy distribution
3. Low investment costs
If your product is good, you can win with the gamification of rankings, feedback, and reviews.
Selling on Amazon has 3 disadvantages:
1. You don’t know who your customer is
2. You can’t build brand equity
3. Your trading proprietary data for easy distribution
Brands give up their data to Amazon, and Amazon lets brands access their commerce and logistics infrastructure.
1. You don’t know who your customer is
2. You can’t build brand equity
3. Your trading proprietary data for easy distribution
Brands give up their data to Amazon, and Amazon lets brands access their commerce and logistics infrastructure.
Here's what a "Kirsten Green" commerce brand should do:
1. Build a customer CRM.
2. Invest in owned & operated platforms.
3. Adopt a hybrid selling strategy with online marketplaces.
Drive customers to your owned & operated website.
Win with data, community, and real value.
1. Build a customer CRM.
2. Invest in owned & operated platforms.
3. Adopt a hybrid selling strategy with online marketplaces.
Drive customers to your owned & operated website.
Win with data, community, and real value.
If you thought this was interesting and want to help me and @david_perell finish an essay on this... text me: 213-214-3165 📲
