Thread by @auren

the company in martech that we all should be rooting for is @Comscore .

ComScore is such an important company and very key to have as an independent measurement voice.

they have had a trying few years but we all should hope they are ultimately very successful.

@Comscore comscore still has amazing assets and has plenty of very talented people

there is a real need in martech to separate the batter from the umpire. too many companies are doing both. @Comscore can be the independent umpire for martech.

@Comscore there has been a lot of talk about referees lately. #againsttherulespod podcast by author Michael Lewis is a good one on the topic. referees are really important. @Comscore has been a ref in the past

yes, comscore lost their way the last few years. but they still have great assets and good position.

everyone I know in adtech is rooting for an independent, successful and robust @Comscore

@Comscore I have gotten a lot of responses the comscore ( $SCOR) has no chance of being a great company.

I strongly disagree.

@Comscore has super strong assets and core position. plus, an independent referee is more important than ever.