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Last month a friend asked me "what's the best resource you've read thus far on human decision-making?" 1/
After thinking about it, I decided to recommend her one of the first such resources I ever encountered, seven years ago: Doug Hubbard (@hubbardaie)'s How to Measure Anything. 2/ amazon.com/How-Measure-An…
While I don't agree with every word of it, How to Measure Anything is quite possibly the most important and useful book I've ever read on any topic. Here's why. 3/
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