,
7 tweets,
2 min read
Read on Twitter
Trump knows what the media wants. They want an outrageous headline, a funny quote and keep it short enough to file before 5pm. Apparently only a few Democrats have figured this out. newrepublic.com/article/153927…
I once met a politician who said, "outrageous things always override the common sense things your opposition says" He also won a raincoat to a film screening cuz he knew it had to run full vertical. Always stand camera left so your name is first in the cutline...I could go on
As a former marketing guru I keep warning that Trump knows the power of impressions and brand repetition to grab share of mind and top of mind (TOMA). It's not "what" the media says, it is "that" they say it... ohttps://www.vox.com/a/donald-trump-books
One metric used by advertisers, celebs and entertainment is the "Q" score, a measure of 40 attributes. Donald got 48% for aggressive”, 38% for “mean", 29% for "overexposed" and also scored high on “insincere,” “confident” and “creepy.” nytimes.com/2019/04/01/us/…
in 2015 when Q stopped tracking him, Trump had one of the lowest positive Q Scores and one of the highest negative Q Scores. "in 2010...he was more popular with African-American and Hispanic audiences than he was with white audiences"
Trump's job approval ratings have never done well and are in line with his previous Q score opening the idea up that performance may have nothing to do with job rating. news.gallup.com/poll/203198/pr… He does tie with LBJ for second tallest president at 6' 3"
The problem with that last statement is that as with many things Trump, he is only 6', 1" His White House doctor Ronnie Jackson also insisted that Trump could live to 200. urbanedjournal.org/politics/donal…
