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The most insidious social science theories are those that are disproven, but stick because they seem true. We see these in business: we've known since the 1950s that group brainstorming is worse for new ideas than working alone, but people like it, so they think it is better! 1/4 
Or in education: There is no evidence that matching your personal “learning style” helps you learn. Why is the myth so persistent? People believe that they learn more when something matches their preferred style, even though they actually don't! 2/ digest.bps.org.uk/2016/10/05/it-…
The recent evidence revolution in psychology has debunked a lot of myths that feel true, but turn out to be flawed. For example, the Stanford Prison Experiment did not actually find that people given authority turned toxic & brutal, it was all a lie. 3/ thepsychologist.bps.org.uk/volume-31/augu…
The moral of this small tale: there has been an evidence-based revolution rolling through the social sciences in the last decades, so make sure that any theory that is critical to your work is backed by evidence, since "feeling true" turns out to be a bad standard! 4/4
