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If you are running ads for an online store that sells multiple products, something you need to test are product specific lookalikes.
A lot of times these lookalikes will perform better compared to ones that have multiple products in them.
Here is how I make them 👇
A lot of times these lookalikes will perform better compared to ones that have multiple products in them.
Here is how I make them 👇
Go to the product page on your store, and click FB Pixel Helper.
Copy the Content Id number.
Then head over to the Audience section on your BM.
Copy the Content Id number.
Then head over to the Audience section on your BM.
Create a custom audience, for purchases for whatever time period you would like.
Then press 'Refine By' and select URL/Parameter.
Click on the content id option and paste the number there.
Then press 'Refine By' and select URL/Parameter.
Click on the content id option and paste the number there.
If you want to ensure that your custom audience is only people who bought a specific product you can also exclude certain products using the same tactic.
This can sometimes help force FB to find different people compared to a normal purchase LLA.
This can sometimes help force FB to find different people compared to a normal purchase LLA.
Hope you guys learned something from this thread.
If you want more free tips on FB ads, go through this thread below.
If you have any questions please let me know.
If you want more free tips on FB ads, go through this thread below.
If you have any questions please let me know.
