Thread by @iamjohnsonemma

Your expertise isn't good enough, relationships are everything.

Let me share a personal story.

in 2009, my business experienced 'slow growth' even though I worked my ass off and pretty good at what I do but i experienced 'go slow' when it comes to growth.

I had a terrible social life because of my upbringing as deeper life child, I thought I could do it through hard work and prayers alone.

Life was tough until my elder brother advised me to go out of my 'circle' and i think that was a priceless advice.

So, I decide to join Full Gospel businessmen fellowship but i was strategic, I went to a high-brow chapter.

One day the chapter president asked me to deliver a presentation and i can't forget that day, ever.

I spent 5days working on my slides and the day finally came...

I knew I needed to crush it because this is a gathering of top business owners who are big boys and gals.

One of them has over 100 workers as at the time.

I over delivered on the day and every single person was blown away.

Then the members and president asked me to do another

...presentation after 2weeks.

Since I'm in marketing,everyone wanted to be my friend.

Words got out to other chapters, i started getting invites to come speak there.

In 2010/11, I closed one of the biggest deals with a company owned by one of the members.

I have gotten way more than 5 high valued clients and other life-changing opportunities from those relationships.

Sometimes, a relationship will close more deals for you than your expertise or experience.

Relationship can open doors that your expertise or skill can't open.