Thread by @zic_toti

What Appeal Are You Selling With?

Did you know that your product could have many appeals to the prospect but you won't still make good sales?

Yes! It's 100% fact.

The truth is, you poking the wrong part of their body? By 'body' I mean emotion.

Okay. Let's say you are...

Selling a medicine that builds the immune system. But that's not the only thing it does.

This medicine also cures Impotency.

So tell me, are you going to ask people to buy this medicine because it builds their immune?

Or will you tell them to buy and rid of Impotency?

👇🏾

The simple truth is that a lot of business owners would choose the first question.

But that one won't make you hit the jackpot. Some adults don't even know the meaning of an immune system.

I bet you that you've never thought about your immune system for a moment.

But when I

ask you to buy this to become a fruitful man or woman,

Or I ask you to buy this medicine to reclaim your title as the king or queen of the game. You'll definitely oblige

And that's how it should be.

Take a quick look at your product and ask, what benefit is most pressing to my

Prospect. Once you find that one, USE it, USE it again and again.

And you won't be crying again over bad returns after spending money on advertisement.

__________

There you have it for today. I've been truly busy lately.

But I have quick question for you in the next tweet👇🏾

Would you love me to set up a copywriting Masterclass for business owners?

If yes, give me your preferred date.

And tell me what you'd be willing to pay to learn how to use your words to sell while we wait for the e-book.

Good luck