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Ads Alchemist
@AdsAlchemist
, 6 tweets, 2 min read Read on Twitter
Are you running FB ads for your own online store or a clients?

Do you have Advanced Matching turned on?

Do you even know what it is?

I'm suuuurree all you know what it is but for those you don't....

Let me explain 👇
So, what is advanced matching and what does it help with?

"Advanced matching lets you send us hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people."

This will help your overall campaigns for 2 reasons....
Since FB will be able to better match your conversions to customers, it will help with

1) increasing the number of people in your custom audiences

and

2) decrease your cost per conversion since you'll be getting more conversions overtime
Since FB will have more information on each conversion this will make your lookalikes that much better.

FB will be able to do a better job at finding people on FB that are similar to the people in your lookalike source audience which should result in higher performance.
If you don't have advanced matching on, this is how you turn it on.

On your Business Manager menu go to Pixel --> Settings --> Scroll down a little and you'll see the Advanced Matching section.

Super easy to get it turned on today.
Hope you guys learned something from this thread.

If you have any questions, please comment down below.

If you want more FB ads tips, check out this thread below ⬇️⬇️

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More from @AdsAlchemist see all

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Ads Alchemist
@AdsAlchemist
Keeping your naming consistent across your account can sometimes be tedious especially when you are spending 6 or 7 figures a month.

Something that helps a ton with that is Find and Replace.

It has been a huge time saver over the past few months.

*Naming Conventions Thread*
I know Naming Conventions isn't a "cool" topic but if you are serious about being a good media buyer you have to have your account organized.

I have never seen a bad media buyer have an unorganized account.

Never.

So, this is how you use the Find and Replace feature ⬇️
Select what you want to rename, then press the drop down arrow next to Edit.

Then click Find and Replace and enter what you want to replace with what you want it be updated with.

It's so much better than having to change names one by one.
Read 8 tweets
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Ads Alchemist
@AdsAlchemist
When people usually purchase a IG shoutout from an influencer all they get is the traffic from the post and the content.

Those two things are great but what if you could get more.

You need to be getting access to their audience through FB.

**Influencer's Audience Thread**
When you purchase a post from an influencer the majority of the traffic and benefit is done within 24 hours or less.

But it doesn't have to be like that.

When you are negotiating the price for the shoutout, you need to add in access to the influencers engagement audience.
Since most influencers have business IG accounts they all have the ability to be connected to a Facebook account.

Meaning you are able to create a custom audience based off anyone who has engaged with their account within the last year.

Think about how valuable that is.
Read 8 tweets
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Ads Alchemist
@AdsAlchemist
If you are running ads for an online store that sells multiple products, something you need to test are product specific lookalikes.

A lot of times these lookalikes will perform better compared to ones that have multiple products in them.

Here is how I make them 👇
Go to the product page on your store, and click FB Pixel Helper.

Copy the Content Id number.

Then head over to the Audience section on your BM.
Create a custom audience, for purchases for whatever time period you would like.

Then press 'Refine By' and select URL/Parameter.

Click on the content id option and paste the number there.
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