, 3 tweets, 1 min read Read on Twitter
New blog post -- Commerce as video's killer app. For the longest time, video has been monetized with just ads (or a monthly subscription). That's all about to change.
2/ Video apps in China (in particular the China version of TikTok) give us ideas of where video monetization might be headed, and if things play out similarly in the US, then all kinds of brands should rethink (or create) their video strategy!
3/ We look at how short videos help people fall in love with products, buy things, find things to do, and even make reservations.

It's just the beginning of commerce + video: a16z.com/2019/08/06/eco…
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