Thread by @hnshah

For #PMFDay (product/market fit day), I'm explaining the ins and outs of each question from @seanellis' original product/market fit survey using @usefyi as the product example.

I've been waiting a long time to do this.

Here goes, starting with the key #PMF question...

@SeanEllis @usefyi This is the example product/market fit survey I'll be going through question by question.

It's a copy of the one we are currently running for @usefyi

hnshah.typeform.com/to/Sgqipf

@SeanEllis @usefyi How would you feel if you could no longer use FYI?

This is the only multiple choice question on the #PMF survey.

@SeanEllis's says that you have product/market fit if 40% or more of the respondents choose "Very disappointed".

@SeanEllis @usefyi When surveying your customers, segmentation helps you learn what matters to different types of people.

This main question on the #PMF survey will help you learn what people who you have product/market fit have to say vs. those who you don't have fit with have to say.

@SeanEllis @usefyi Please help us understand why you selected the above answer.

This is an open-ended field in the survey right after the key product/market fit question. Once segmented, the responses tell you in people's own words why some people love your product and why others don't.

@SeanEllis @usefyi What would you likely use as an alternative if FYI were no longer available?

This question provides a useful way to understand how your customers perceive the market you are in. You might learn that the products you consider alternatives aren't the same as what customers think.

@SeanEllis @usefyi What is the primary benefit that you have received from FYI?

Marketers, this one is for you. Responses to this question will tell you the exact words that people use to describe the benefits of your product. Use the segmented "very disappointed" responses to improve your copy.

@SeanEllis @usefyi What type of person do you think would benefit most from FYI?

Asking people this question helps validate or invalidate your own hypothesis about who your best customers are. You might learn that you were wrong about who your target customer actually is.

@SeanEllis @usefyi Have you recommended FYI to anyone?

This yes/no question itself is not as important as the open-ended field that shows if people say "Yes"...

Please explain how you described it.

The responses will inspire ideas for your ads and better marketing copy on your website.

@SeanEllis @usefyi How can FYI be improved to better meet your needs?

When this question is segmented by people who'd be "very disappointed" vs. other respondents you'll learn what improvements you can make for people who already love your product and ones who don't yet.

@SeanEllis @usefyi Understanding product/market fit with @seanellis' survey will get you the qualitative insights you need to prioritize what you do next with your product.

@Patticus and I use this survey to analyze popular products on @tradeoffsshow

https://twitter.com/hnshah/status/1158758080252801025