, 21 tweets, 15 min read Read on Twitter
All you do, all day long, is make decisions

Work client problem A not client problem B

Put designer X on the project not designer Y

There’s a way to be better at making those decisions

That way is frameworks

Hold on to your 2x2s people THIS IS A THREAD
1/ A framework is a mental model used to solve a problem

It is a representation of a problem space, the relationship between the various parts in that space, and a person’s perception of her actions and the consequences within that space.
2/ More plainly, frameworks are how we navigate the world.

They shape the connections we see and the opportunities we realize.

In other words, they provide a method for making better decisions.

And who doesn't want to make better decisions?
3/ So we’ve collected the essential frameworks that help us, at Article Group, do just that:

bit.ly/2lHRKcm-framew…
4/ We organized our frameworks guide into four sections that correspond to decision-making challenges faced within creative marketing agencies and beyond:

—Managing Yourself
—Managing Teams
—Creative Problem-Solving
—Client Thinking
5/ For example, MANAGING YOURSELF begins with First Principles Thinking (en.wikipedia.org/wiki/First_pri…)...

then dives into Double Loop Learning: the process of modifying your goals or decision-making rules based on the results of experience.
6/ Also in MANAGING YOURSELF:

Constructive & Destructive Thinking—or, how to collaborate effectively
7/ And The Eisenhower Matrix—or, how to prioritize decisions
8/ In MANAGING TEAMS, we present frameworks like the Blake-Mouton Managerial Grid.

Inspired by Douglas McGregor’s Theory Y (en.wikipedia.org/wiki/Theory_X_…), this grid ranks leaders along two axes: Concern for People and Concern for Production.
9/ Also in MANAGING TEAMS:

The Team Model—or, how to visualize your team’s strengths and weaknesses.
10/ and @kimballscott's Radical Candor Matrix—or, how to give good feedback.
@kimballscott 11/ and The Johari Window—or, how to visualize uncertainty
@kimballscott 12/ In CREATIVE PROBLEM SOLVING, we present frameworks like The Five Whys.

Originally developed by Sakichi Toyoda and later included in the Toyota Production System (en.wikipedia.org/wiki/Toyota_Pr…), the Five Whys is a tool that helps you get to the root cause of a problem.
@kimballscott 13/ If you want to organize your team’s creative process, Hurson’s Productive Thinking Model is a good place to start.
@kimballscott 14/ Or, if the problem you’re trying to tackle is wicked (en.wikipedia.org/wiki/Wicked_pr…), organize your thoughts using CATWOE
@kimballscott 15/ In CLIENT THINKING, our guide helps you understand how a brand’s marketing team may be organizing their strategy.

We begin with the classic Purchase Funnel, then dive into Porter’s Five Forces and @benthompson’s Aggregation Theory

stratechery.com/aggregation-th…
@kimballscott @benthompson 16/ Also in CLIENT THINKING: The 3C Model and @strategyzer’s Business Model Canvas—which you can use to map a client’s business and ask better questions.
@kimballscott @benthompson @strategyzer 17/ And finallllllly (because this thread is getting long!), our frameworks guide includes resources for further study, including sites like:

@farnamstreet
@Mind_Tools
@ToolsHero
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