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Another tactic: do or say something insane/despicable/dangerous. Then, as that dominates the news cycle, do something worse than what’s being covered. Then, say you won’t do insane/despicable/dangerous thing after all, or outright deny it even happened.
Advantages, aside from cover, include: overloading the collective brain, demoralization, instillation of fear, solidifying distrust in media.
On that last point, how many times have you turned off the news or ignored something because you know he’ll either deny, backtrack, inflame, or all 3? Eventually, we start to do that for everything. Because we’re tired.
We also begin to distrust ourselves and each other in this constant state of chaos and disinformation. My advice: go outside, be with other people, make something with your hands. Anything that tangibly brings you into the here and now.
