* Impeachment on Russia was *quite* unpopular, and the Democrats' attempts to explain that away are mostly unpersuasive.
* Several reasons to think Ukraine could be different, but Ds should think about why Russia impeachment was unpopular in proceeding on Ukraine.
1. Be narrow and specific; focus on Ukraine, not other stuff.
2. Don’t overpromise on details unless you can deliver.
3. Emphasize the threats to election integrity.
4. Stay unified.
5. Work quickly & urgently.