, 3 tweets, 1 min read
Expect we will see a lot of these "wizard of Oz" stories this election cycle, as we do every election cycle, as journalists attribute magical powers to quite banal and standard campaign data collection and analysis techniques
news.sky.com/story/the-lib-…
Maybe ever more than usual given the massive fuss about Cambridge Analytica, who may have done dodgy things but weren't doing anything particularly clever in terms of data analysis or modelling as far as I've ever seen.
There will also be related "wizard of Oz" narratives attributing magical powers to campaign strategists, because everyone prefers agency based stories (Cons won because Dom is a genius) to structure ones (Cons won because of complex shifts in vote that were little to do with Dom)
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