"We’ve been bringing in consumer IDs for years"
It's not only Google, FB and data brokers... consumer goods giant Procter & Gamble says they harvested 1.5 billion consumer profiles, linking devices, names, addresses.
'First party' marketing surveillance: adexchanger.com/online-adverti…
It's not only Google, FB and data brokers... consumer goods giant Procter & Gamble says they harvested 1.5 billion consumer profiles, linking devices, names, addresses.
'First party' marketing surveillance: adexchanger.com/online-adverti…
Bottom left of our map of today's distributed networks of commercial digital tracking and profiling.
crackedlabs.org/en/corporate-s…
crackedlabs.org/en/corporate-s…
These open-hearted statements by a P&C exec are interesting.
Device IDs are 'personal data' in the EU. Even when they use hashing to 'anonymously' link them to other data it's still about personal data. He states they get IDs through 'media buying' and 'linking with publishers'.
Device IDs are 'personal data' in the EU. Even when they use hashing to 'anonymously' link them to other data it's still about personal data. He states they get IDs through 'media buying' and 'linking with publishers'.
