"$235 million …worth of advertising ends up on domains that have been flagged for disinformation"
I guess, this is only the tip of the iceberg. Add commercial misinformation, ad arbitrage, plain fraud etc, and it should be much more.
It's the (click-based web) economy, stupid.
I guess, this is only the tip of the iceberg. Add commercial misinformation, ad arbitrage, plain fraud etc, and it should be much more.
It's the (click-based web) economy, stupid.
Asking Google and other adtech/data companies for better vetting won't fix this, but will only ever lead to unaccountable platforms making arbitrary decisions.
Companies who (high-freq) trade in behavioral data, clicks, and attention have a fundamental conflict of interest here.
Companies who (high-freq) trade in behavioral data, clicks, and attention have a fundamental conflict of interest here.
Btw. Without shady tracking companies such as Comscore, who claim to 'measure' everything, this toxic pipe dream of a surveillance web economy wouldn't exist at all.
