, 3 tweets, 1 min read
It's not baffling at all! It has an incredibly simple explanation, in fact, although one that implicitly undercuts the article's thesis:

There's nothing magic about digital ad spending.
We're supposed to believe that the Trump campaign is a bunch of super-geniuses for spending extensively on Facebook ads, whereas everyone who works for one of the 19 Democratic campaigns is an idiot?
Far more likely is that they've studied this stuff with *some* empirical rigor, rather than buying into the largely evidence-free media mythology about the effectiveness of digital campaign ads.
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