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@Pinboard I think that they might monetize and share user profiles/models in ways they currently don’t. Or maybe they’re not planning it, but it will eventually be on the table.

Frankly I can’t tell you what they’ll do, just that their data collection is astounding and keeps growing. 1/
@Pinboard For example: right now they’re combining online data with real-world data like credit card purchases in ways that 10 years ago would have seemed impossible and/or outraged us. But today that’s just “oh well of course Google needs that.” 2/
@Pinboard When you combine real time location with purchases, with every search, with health data, and add advanced machine learning, is there really anything Google doesn’t know about us?

What mitigates this is that so far they’ve been “benignly” using it to just serve us Sprite ads. 3/
@Pinboard And we used to believe that if they ever did anything truly evil with that capability, our good tech buddies at Google would find out and blow the whistle.

But obviously the point of all this management effort is to make sure that won’t ever happen. ///
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