My theory about the Teen Vogue / Facebook fiasco is that it was a classic corporate cock-up on both sides. (1/5)
On the FB side, one part of the company decided to sponsor the Teen Vogue conference, and buys a package that includes website sponcon. So they say "here, write an article about these women," make the necessary introductions, and are then promptly forgotten. (2/5)
FB dutifully trots out the women for Teen Vogue, which equally dutifully writes the puff piece, which then gets dropped into the CMS and inadvertently published without the necessary #sponcon disclaimers. When Conde realizes the error, they put a disclaimer at the top. (3/5)
Meanwhile the women who were being profiled had no idea it was sponcon, so when they're asked, they say that it wasn't. It sure never came out of *their* budget. FB flacks just repeat what they've been told, and say that it wasn't sponcon. Cue fiasco. (4/5)
Eventually Conde just takes down the whole article, on the entirely reasonable grounds that its continued existence would just be an embarrassment for all concerned. They then sigh with relief when Meghxit happens and the media caravan moves on. (5/5)
