Facebook left its API wide open, and had no control over personal data once those data left Facebook.
But there is a wider story coming: (thread...)
In Europe this accounts for about a quarter of publishers' gross revenue. 4/12
There is no functional difference between an #adtech DMP and Cambridge Analytica. 7/12
Publishers and brands need to take care to stop using personal data in the RTB system. Data connections to sites (and apps) have to be carefully controlled by publishers. 8/12
1. which data they release in to the RTB system
2. whether ads render directly in visitors' browsers (where DSPs JavaScript can drop trackers)
3. what 3rd parties get to be on their page
@jason_kint @epc_angela @vincentpeyregne @earljwilkinson 11/12